Artist Spotlight: Snow Tha Product

Born in Southern California, Claudia Alexandra Madriz Meza, known more popularly as Snow Tha Product, is known for her impressively upbeat rap style that she spits both in English and Spanish. Snow’s fervent celebration of her Mexican heritage has earned her praise from a massive audience who see her music both as a staple of Mexican and American hip-hop. Since her debut album, ‘Unorthodox,’ Snow has gained viral attention, especially from her track, “Waste of Time,” which has received over 11 million views up to date.

Snow Tha Product is known to acknowledge and appreciate her position as a Mexican-American woman in hip-hop. In both her music and dialogue, she’s mentioned inspiration from the late Mexican-American artist, Selena. Not only has her inspiration gained her fan attention, but she also received high praise for her collaboration with the critically-acclaimed composer and playwright, Lin-Manuel Miranda. The collab was part of the 2016 ‘Hamilton Mixtape,’ where she drops an impressively personal verse on the track “Immigrants (We Get the Job Done).” In today’s anti-immigrant sentiment, Snow Tha Product is aware that her work has an influence on the younger generation’s perspective. In an interview with LA Magazine, Snow confesses, “I think that music is the only thing that is going to change minds and build bridges. The future is in the kids, and they’re more likely to listen to music and musicians that they can look up to and they can relate to, rather than people who they usually tune out.”

Her work as a female, Mexican hip-hop artist is nothing short of inspiring, and true to her fashion, she has continued to release thought-provoking work as well as more upbeat tracks that prove she can share her message while spreading positivity. Her latest release titled, “Myself,” is a collaboration with D.R.A.M. that celebrates the success she has earned through her own hard work. The single encourages everyone to commemorate their victories despite the hardships we go through, and have a good time knowing the hard work has paid off.

Snow Tha Product brings her fiery hits to Chicago's Concord Music Hall THIS Saturday, June 2nd! Score your tickets now for a night of epic hip hop.

Get tickets HERE.

Written by Kaitlin Logan